Own and manage the in-app storefront — home page, category landing pages, carousels and key real estate. Oversee the merchandising calendar, partner with Marketing, Category and Supply Chain, and use data (and AI tools) to improve conversion and engagement.

• Own in-app storefront surfaces and partner with Product/Tech on enhancements
• Execute the merchandising calendar and promotional plans on time
• Coordinate campaigns with Marketing, Category Management and Supply Chain
• Leverage AI tools for copy, creative variations and build automation
• Analyse user behaviour and sales performance to optimise look-and-feel and conversion
• Report campaign metrics and feed insights into future plans