Report to the Senior Marketing Manager, Value & Promotions for the Middle East. Own day-to-day delivery and performance of promotional and incentive campaigns across acquisition, activation, retention and win-back — with budget tracking and post-campaign learning.

• Execute the ME promotional calendar across lifecycle stages
• Contribute to value-proposition strategies that change behaviour with ROI discipline
• Build CRM/in-app campaigns with CRM and Tech partners
• Set up promotions end-to-end (eligibility, caps, dates, copy)
• Track budgets and weekly performance; run local tests
• Monitor competitors; champion genuine customer value